Belinda Parmar

Belinda Parmar

Belinda Parmar
Born March 12, 1974 (age 37)
Occupation Journalist
Notable credit(s) , Huffington Post, Fast Company, Wired
Official website

Belinda Parmar is the CEO of , a campaigning agency which aims to make technology more appealing and accessible to young girls. Parmar has stated that her personal mission is "to end the stereotyping and patronising of women within the technology" and the “pink it & shrink it” approach marketing to women .

She has written for WIRED, Glamour Magazine, The Times and has appeared on BBC Programmes and Channel 4 News as a technology commentator.. She also has a column in the Huffington Post and Fast Company.


While a planning director of the Saatchi and Saatchi advertising agency Parmar became interested in marketing to women: "There's a real opportunity here for brands and retailers in the consumer electronics sector to target women. This group of women told us loud and clear that they do not want diamante encrusted mobile phones and baby pink DAB radios. Our aim is to get clients to think differently about how they develop, distribute and market products to women."

Parmar is the CEO of Lady Geek and Lady Geek TV. Having left Saatchi and Saatchi in 2001, Parmar stated: "I set up Lady Geek because I was frustrated (and bored) by the way technology companies design and market products. Despite the fact that women account for 4 out of every 10 tech purchases, technology and gaming companies continue to patronise professional women by 'pinking up' and 'dumbing down' their products and marketing."

Honours and awards

Parmar won the Internet Breakthrough category of the Red Hot Female Entrepreneur Awards 2011 and was cited as one of the "top UK tech twitterers" by Silicon.com . She was also selected as one of WIRED's inspirational women supporting Ada Lovelace Day.

External links


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