Henry William Durant
Henry William Durrant (1902–1982) was a noted opinion pollster and market researcher. Durant was responsible for esblishing several leading opinion poll and market research institutions including the (BIPO), the and the (he served as president between 1952 and 1954). Thoughout his work he took a more serious and statisitcal approach to his work than some of his "rivals" and was critical of some of those using more qualitative methods such as those employed by "journalistic" Mass-Observation studies of 1940s.
Personal Life
He married Ruth Lazarus in 1935 but they divroced in 1941. In 1945 he married his second wife, Margaret Joad, and together they had three daughters.
References
Retrieved from : http://en.wikipedia.org/wiki/Henry_William_Durant
